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Margin, marketing, and operations

Practical notes on running a travel agency — commissions, leads, advisor sites, and the unglamorous operations underneath them.

All postsCommissionsLead ManagementAdvisor SitesAgency OperationsMarketing
Marketing

Email that sells trips without sounding like a supplier blast

The unsubscribe usually isn't about frequency. It's about sender. Email that books trips reads like it came from a person who knows you.

4 min read · The TravelIQ team

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Marketing

Reviews are your cheapest acquisition channel. Collect them on purpose.

Every agency says word of mouth is its best channel — then leaves reviews entirely to chance. Collecting them is a process, not a hope.

4 min read · The TravelIQ team

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