Blog

Margin, marketing, and operations

Practical notes on running a travel agency — commissions, leads, advisor sites, and the unglamorous operations underneath them.

Lead Management

Why the first 48 hours decide whether a lead books

Speed alone doesn't close a booking. But being slow reliably loses one — and most slow replies are a routing problem, not an effort problem.

5 min read · The TravelIQ team

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Lead Management

Assigning leads: round-robin, skills, or owner's call?

Every assignment model fails somewhere — round-robin on fit, skills-matching on setup, owner's call on scale. Pick the failure you can live with, and write the rule down.

5 min read · The TravelIQ team

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