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Margin, marketing, and operations

Practical notes on running a travel agency — commissions, leads, advisor sites, and the unglamorous operations underneath them.

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Advisor Sites

What a branded advisor site actually needs in 2026

A page with a headshot and a phone number is not a site. What an advisor's site has to do now: capture the trip brief, carry the agency's brand, and change without a developer.

5 min read · The TravelIQ team

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Advisor Sites

One brand, fifty advisor sites: keeping it consistent

Give every advisor a website and you get either fifty tiny brands or one agency with fifty faces. The difference is deciding, in advance, what's fixed and what's theirs.

5 min read · The TravelIQ team

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